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Posts Tagged ‘Ellen Levine’

Roll Call: Zócalo Group, Ketchum, Voce, and More

Hugo Pérez has joined Zócalo Group as VP and account director of Hispanic marketing. He will lead the firm’s WOM and social media efforts targeting the Hispanic marketing. Pérez is a former journalist who has worked at NBC, CBS, MSNBC, and MSNBC.com. He also has comms experience, working with organizations including Mars, AstraZeneca Pharmaceuticals, and the Latin Grammys.

Marc Levy is joining Ketchum New York as SVP of insights and creative catalyst responsible for providing counsel to account teams as they develop client initiatives. Previously, Levy was EVP and U.S. creative director at Cohn & Wolfe. He also previously worked with Ketchum between 1995 and 2001 in the firm’s brand practice.

Christopher Barger will join Voce Communications as SVP of global programs beginning April 11. Most recently, he was director of global social media at GM. While at the auto company, he focused on social media content and community development and providing training to GM staffers. Ad Age has a Q&A with Barger here.

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Social Media 101

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Hearst Editorial Director: We Don’t Read Email Pitches ‘Unless We Know Your Name’

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Several media industry heavyweights took the stage at Bulldog Reporter’s Media Relations Summit today to wax poetic on the future of journalism, future business models, and how us pesky PR professionals can better work with them.

Besides the usual advice you may have heard at every other PR event — “Know the publication/writer before you pitch them.” — the panel did offer up some interesting tidbits. PRNewser took notes before our own speaking engagement at the conference.

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