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Posts Tagged ‘EMC’

EMC Says Winning Bid for Spurlock’s TED Speech Was Money Well Spent

As we reported previously, Morgan Spurlock auctioned the naming rights to his TED conference talk on eBay, with the winner, EMC, bidding $7,100. What exactly did EMC get for its money besides the naming rights? Well, that’s it. But if you ask EMC, a whole lot.

“When the opportunity presented itself, it was a natural for us to try and win,” Richard Snee, VP of marketing for EMC’s Greenplum division told us. “We got an opportunity to be at TED, which we weren’t going to go to, and Morgan Spurlock was my spokesperson. I flipped it around in my head and thought that was an opportunity I wasn’t going to pass up.”

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Win A Mention at the Next TED Conference

A tipster put us on to an interesting eBay auction happening now. (Thanks tipster!)

Filmmaker Morgan Spurlock (Super Size Me and The Greatest Movie Ever Sold, which was at this year’s Sundance Film Festival) is taking bids for the naming rights to his 2011 TED talk, taking place March 2 in Long Beach, CA. The topic is “Worlds Imagined.”

Spurlock’s pitch says:

In my discussion, I will explore the world of branding, advertising and the entertainment industry. If you are the highest bidder, then during my talk I will make reference to your company, reflect positively on your placement and share the process of how you got involved.

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