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Posts Tagged ‘Erick Schonfeld’

Revolving Door: TechCrunch, ‘Spin,’ BuzzFeed, and More

News just broke about an hour ago ago that TechCrunch editor Erick Schonfeld is leaving the company and Eric Eldon is moving up the masthead. Schonfeld took the editor position in September during that period of upheaval that saw Michael Arrington’s departure from the site. According to a post on TechCrunch, the site will now place a renewed “focus on the basics” with a continued search for writers in Silicon Valley and other key cities. Business Insider notes the many changes at TechCrunch in recent months.

Spin magazine has unveiled a sneak peek of its rebrand. The magazine has undergone a redesign and the Spin.com website is now the content’s hub. More here.

BuzzFeed has hired author and Rolling Stone contributing editor Michael Hastings to cover President Obama’s re-election campaign. BuzzFeed hired Politico’s Ben Smith in December and promised a number of new hires in the coming months. The announcement here.

Pinterest is directing major traffic to sites like marthastewartweddings.com and Country Living. [via Mashable]

Du Jour magazine is launching to target those with a net worth of $5 million, in case you’re targeting that demographic. [via FishbowlNY]

Click through for more changes in the media world.

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Mediabistro Job Fair

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Arrington Officially Out, But AOL’s Issues Remain

A picture of Arrington at TechCrunch Disrupt, tweeted by Alexia Tsotsis

Michael Arrington is officially out at TechCrunch and Erick Schonfeld is in as editor. So says the AOL statement, available on AllThingsD, which also says Arrington’s departure was his decision, calls the TechCrunch acquisition “a success,” and teases more editorial changes in “the coming months.”

Even with that resolved (perhaps), there’s still the problem of making all of the brands beneath the AOL umbrella one cohesive, working unit.

“Since Tim Armstrong took over the struggling Internet company in 2009, AOL has acquired more than half a dozen companies in an effort to shake off its reputation as an Internet has-been and become an ad-supported destination for news and entertainment content on the Web,” the Wall Street Journal writes. It may shed that old reputation, but with the company’s internal problems making news, it’s new rep could be just as bad.

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TechCrunch Calls Aol. PR Clueless

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TechCrunch reporter Erick Schonfeld is not happy. He has a scoop last week that Aol chief technology officer Ted Cahall was about to leave the company. He tried to confirm this with Aol PR, who denied the move.

“No, he is not leaving,” Aol executive vice president of communications Tricia Primrose Wallace [pictured] told him at the time. Of course, this week, the company did a one-eighty and announced Cahall’s departure.

Schonfeld is annoyed because Aol PR fed him incorrect information. Aol PR should have declined to comment or simply not have returned Schonfeld’s email, two options which the reporter himself called, “perfectly appropriate.” We can only assume they chose not to, as “decline to comment” often indicates to a reporter that he or she is on to something.

However, once they began commenting, especially given that the information turned out to be false, they implicated themselves in the story. PRNewser reached out to Primrose Wallace who declined to comment further on the matter.

RELATED: AOL EVP of Comm. Earned $400,000+ in 2008

Interview: Chantelle Karl, Public Relations Manager, East Coast, Yelp

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Yelp, whose mission is “To connect people with great local businesses,” has been growing fast as of late. “Yelp has nearly doubled its U.S. audience, while incumbent CitySearch has remained flat,” reported TechCrunch’s Erick Schonfeld earlier this month. PRNewser spoke recently with Yelp Public Relations Manager, East, Chantelle Karl.

Karl handles Yelp PR for markets including New York, Boston, Philadelphia, D.C., Atlanta, Miami and Detroit. Additionally, she oversees communications for recently opened Canada and UK markets. We spoke with Karl about how social media fits into her work (“The first thing I do in the morning is log into Tweetdeck to monitor any chatter…”), how the PR team deals with sometimes controversial issues around its crowd sourced reviews (“…any company can always be doing a better job of education.”) and why the company chooses to keep all PR in-house (“The advantage is that we’re all focused singularly on Yelp…”). Click continued for the full interview.

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