When we saw The Onion article “Fracking Industry Now Largest Employer Of Recent PR Graduates,” we retweeted it as a joke. When Houston Business Journal reporter Deon Daugherty saw the story, she decided to investigate.
The article cites “a study” that says companies that make a business out of fracking are hiring more PRs than other industries with a bad rep — tobacco, for instance — because they’ve got a lot of spinning to do. Upfront, Daugherty says she knows this story is a parody. Still, she contacted Ed Davis, GM of PR firm Fifth Ring and “a media savvy professional,” for comment. And he responded!