Social commerce site Kaboodle has selected The Morris + King Company as its AOR following a competitive review. Kaboodle is owned by Hearst, and provides a community of shoppers with discounts, suggested items, and other shopping info. At left, one of the items currently on the Kaboodle site, a “bearded beanie.”
The GoNewark Sports & Entertainment Committee has hired MWW Group to promote the GoNewark HoopFest, which brings NCAA basketball to Brick City. The event takes place between March 23rd and 27th. The firm will promote the event as well as encourage ongoing tourism to the city of Newark.