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Razorfish hired a former Fleishman-Hillard SVP of Digital Communications to serve as Director of Word of Mouth/Social Media. The digital agency confirmed the hire but would not disclose the person’s identity. Fleishman-Hillard declined to comment.

As our sister blog AgencySpy points out, it’s a bit ironic that we heard about the new word of mouth hire via word of mouth, however neither agency would confirm the person via word of mouth. Yet talk to any major digital agency executive and they will gladly pontificate about transparency in social media and PR.

Fleishman currently has a job listing up for an SVP of Digital Communications in their Chicago office, although the agency couldn’t confirm if that is a replacement position or expansion.

UPDATE: Well that didn’t take long. Readers write in that Cristina Lawrence is the SVP in question. She tweeted today, “Have a few a days off before I start the new gig” and has also posted similar updates to her Facebook page.