This morning’s big media news scoop, via Bloomberg: Forbes Media is on the market for sale to the highest bidder.
Hell, the headline reads “Preserving Venerable Forbes Brand, With an Aggressive Digital Drive”, and the article is all about how the Forbes native advertising program (which totally works, BTW), along with sponsored events and other new revenue streams, will increase its value as a standout in the floundering media field. From the second and eighth paragraphs:
Forbes Media’s 60-year-old soft-spoken and folksy chief executive…has spent the last three years transforming the company from a financially troubled family business into an enterprise that has moved aggressively to embrace the new digital landscape.
Forbes spokeswoman said that advertising revenue for Forbes.com would grow by 35 percent from 2010 to 2013
Times columnist Christine Haughney just wrote their sales pitch for them.