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Posts Tagged ‘Frank Shaw’

Former Apple Exec Thinks the Company’s PR Strategy Is All Wrong

Over the last few weeks, we’ve posted several stories about Apple‘s newer, more aggressive PR strategy in the post-Jobs era. Not only is the tech giant focused on pushing its own products; it’s also giving its executives more leeway to take shots at rivals like Samsung as they see fit.

Jean-Louise Gassée worked for Apple throughout the 80′s as the head of its French division and later directed Macintosh product development before leaving due to strategic differences with other executives. On Sunday he posted an op-ed on the Monday Notes tech blog with the ominous headline “Apple Is Losing the War–of Words“. Gassée‘s conclusion will surprise many in the tech world, because he thinks the Apple PR team should take a few cues from Microsoft and hire an outside firm better versed in the art of “verbal warfare.”

Wait, what? Let’s explore this a little further, shall we?

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Waggener Edstrom Makes Leadership Changes

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Waggener Edstrom Worldwide announced several leaderships changes this week.

Pam Edstrom is now officially president of the global Microsoft account. She had been leading the account in an interim role since Frank Shaw left Wag Ed for an internal role at Microsoft in July 2009.

In addition, president of global strategies Claire Lematta will now also take up full-time leadership of the agency’s North America practices, in addition to continuing to oversee EMEA and APAC.

Kent Hollenbeck will extend his role leading the Wag Ed’s Marketing & Corporate Communications team to now also head up the client development group, combining those two groups.

Lastly, Marianne Allison will formally lead the agency’s Social Innovation practice.