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Posts Tagged ‘Goodman Media’

Roll Call: Waggener Edstrom, W2O Group and More

Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry’s largest, integrated independent global agencies. Murphy is a business leader and communications specialist with decades of global experience in helping organizations successfully develop a range of growth strategies from organic account growth around the world through to M&A to complement existing capabilities. Coupled with the agency’s already strong global leadership, Murphy’s insights will help map growth strategies and potential strategic and business development opportunities. (Release)

W2O Group announced the opening of a Silicon Valley office and the promotion of digital marketing expert, Aaron Strout, to technology practice lead in response to the growing momentum of this business sector across its firms. Technology is now the second largest and fastest growing practice within W2O Group. The Technology Practice started with two accounts less than three years ago and now services 14 clients, including HP, Verizon, Intel, BMC Software and INRIX. Strout will focus on expanding the Technology Practice across all W2O companies — WCG, Twist Mktg and Brewlife — while enhancing the range of services offered. The Silicon Valley office, which will include several team members representing account services, analytics and finance, will strengthen the Technology Practice and expand its footprint. Group director and author Michael Brito, who has been working with and for technology clients for more than 15 years, will partner with Strout to lead business development and growth in that office. (Release)

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Edelman, M&C Saatchi PR, and More

Edelman has announced that Adam Hirsch will join Edelman Digital as senior vice president of Emerging Media and Technology, effective August 6th. In the newly created position, Hirsch will help operationalize new partnership opportunities, platforms and technologies on behalf of Edelman Digital’s clients throughout the world. He will report to Kevin King, global practice chair, Digital. (Release)

Supporting the agency’s growth in New York, M&C Saatchi PR announces the addition of Beth Garcia to the team. Garcia joins as Vice President and will direct several of the agency’s key accounts while generating new business opportunities and managing office operations.  She joins M&C Saatchi from Goodman Media, where she spent seven years working on a variety of accounts in the areas of media, entertainment and healthcare, and on campaigns such as the redesign of The Wall Street Journal and the launch of “Harry Potter and The Half-Blood Prince”. (Release)

Dereck Andrade has been named vice president of sales and marketing communications at WeHo. He had been business editor at Pasadena Star-News. (FishbowlLA)

Mike Harris has been named president at DDB West. He had been director of strategy at TBWA\Chiat\Day San Francisco. (AgencySpy)

Roll Call: Reputation.com, MWW, Goodman, and More

Howard Bragman

Howard Bragman, founder and chairman of Fifteen Minutes Public Relations and what is now PMK/BNC, has joined Reputation.com as vice chairman. Reputation.com was founded in 2006 and provides online reputation management services. Bragman will continue in his role at Fifteen Minutes.

Kimberly Youngstrom has joined MWW Group as VP of program strategy. She was previously a VP at Kaplow working with clients across consumer and B2B industries. This is the latest in a string of new hires at MWW, which once again became independent in January.

Former ABC News producer Carla De Landri has joined Goodman Media as senior counsel. She’ll be working with the firm on traditional and digital work and providing expertise on video and Web content. While at ABC News, she worked with 20/20, World News Tonight with Peter Jennings, and Nightline.

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