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Posts Tagged ‘Google Analytics’

How to Fix Your Brand’s Bad Reputation


So your brand has made a huge blunder. How can you remedy the situation — and fast — to avoid losing your loyal customers?

One of the most important things you can do is to stay ahead of any potential negative stories on social media or cyberspace. Companies can achieve this by setting up Google alerts or even by simply using the Google search bar’s Autocomplete feature.

And if you find that the flub has gone public, it’s essential to have a well-conceived damage-control plan in place before taking that next step.

Sometimes the best fix to a problem is not to respond to the problem at all. Look to see if the offending website that hosts the negative comments about you will gain popularity by the rebuttals from the company or person trying to defend himself — if the site performs on other people’s comments it may be a good idea not to respond at all. Do not feed the fire. Some say the only three laws for reputation management are authority, authority, authority. The more authority you have, the easier it is to make a big difference in where the stories will rank on the search page results. One way to establish authority is through Google Authorship. Any complaints you respond to or original stories you create will appear higher in search.

To hear more tips on how to help repair your brand’s reputation, including how to handle customer complaints, read: 12 Tips on Fixing Your Brand’s Bad Reputation.

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Google Will Roll Out Social Media Reports

Google will attempt to answer a question on every marketer’s mind: How much is is social media helping my sales?

Google announced at the SES Conference & Expo that it will soon be rolling out a social report on its Analytics page. The service, which will analyze social media sites such as Delicious, Digg, and Google+ for their values to brands (but not giants like Facebook, LinkedIn, or Twitter)  is expected to go live in a few weeks.

The social reports promise to help with three things, according to the Google Analytics blog:

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