Are you looking for a free site to send out your press releases? British tech PR agency Vitis has just released the first of several studies evaluating the free services, and found that just a sliver of them are getting your release on to Google News.
Vitis examined 60 services and only five percent of them got the job done.
The sites did better at getting releases on to Google’s search index: 49 percent did that.
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A California water agency has dragged Google News into a scandal over a serious case of astroturfing.
The Central Basin Municipal Water District, in Los Angeles County, has been called out for writing fake news stories promoting itself, disguised in a website called the Hawks News Review. Google News had approved the faux-news site as a legitimate source.
The Los Angeles Times covered this story, asserting that the Water District paid more than $200,00o to a public relations firm for planting the positive coverage.
Patrick Coffee
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Elizabeth Mitchell
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Nadine Cheung
Editor, The Job Post
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