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Posts Tagged ‘Grocery Manufacturers Association’

Big Food Brands Spend Millions to Avoid GMO Labels

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You may have heard that, for some reason, food companies really don’t like the idea of having to let customers know if they use genetically modified organisms in their products.

It’s not like they’ve been talking to the public: a whopping 93% of us say food containing GMOs should be labeled as such. Yet Prop 37, which would have required GMO labeling on products sold in California, failed at the ballot box by a slim 2.8% margin. Why? Lobbying and spin.

Now the companies with the biggest horse in the race want to prevent a similar law from passing in Washington State. No on 522, a campaign “bankrolled by out-of-state biochemical corporations and food industry heavyweights”, just set a Washington State fundraising record, and a list of the companies involved reads like a who’s who of faceless corporate “bad guys”: Monsanto, DuPont, Dow and the Grocery Manufacturers Association, a political action committee sponsored by Coca-Cola, Pepsi, General Mills, Nestle, etc.

The story earned a full write-up on PR Watch, which is worth mentioning for some key points:

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Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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Roll Call: Euro RSCG, APCO, Publicis Consultants, and More

Lisa Rosenberg

Marian Salzman, previously the president of Euro RSCG Worldwide PR, has been promoted to a new position, CEO of PR operations in North America. In this role, she will also manage the CSR work at the firm and build Euro RSCG Life in the U.K. Replacing Salzman is Lisa Rosenberg who was previously director of Porter Novelli’s global brand marketing practice and MD of the New York office. She’s also author of the Mommy Lens blog.

Stig Albinus has joined APCO Worldwide as head of the New York healthcare practice. He has a career spanning 30 years, previously spending 16 of them with Burson-Marsteller, holding a variety of executive positions including chair of the U.S. healthcare practice. He was also partner and director of integrated client solutions at Porter Novelli.

Melissa Musiker has also joined APCO as a VP in the Washington D.C. office. In this role, she will work with food and healthcare clients and in the food and consumer products practice. Musiker is the former director of the Grocery Manufacturers Association, an organization serving the consumer packaged goods industry, and a practicing dietician. She has also worked as an economist with the U.S. Department of Agriculture’s Economic Research Service.

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