TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Halle Berry’

Spin the Agencies of Record

“I base most of my fashion taste on what doesn’t itch.”—Gilda Radner

WORKHOUSE one of the country’s leading public relations and integrated creative agencies, announced that it has been selected as public relations and agency of record by B MICHAEL AMERICA, the American couturier and ready-to-wear designer who is known for his glamorous designs made exclusively in America and worn by many of the world’s most stylish women.

As the hallmark of the brand’s “Advanced American Style” heritage, B Michael remains committed to designing and manufacturing his collections in America, creating jobs for garment workers in New York City and supporting the heart of the U.S. fashion industry since 1999.

Fashion innovator, pacesetter and legend B Michael began his career as a milliner and honed his skills as a fashion designer and couturier while working in the ateliers of leading designers including Oscar de la Renta. Mr. Michael launched his own label in 1999 and is now at the helm of a multi-faceted brand that includes ready-to-wear, accessories and the treasured couture collection. A favorite among some of the most photographed women in the world, Mr. Michael’s designs have been worn by Cate Blanchett, Beyonce, Halle Berry and Cicely Tyson, among others.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

The Call: Can Product Placement Win = PR Fail?

Halle Berry The CallWe didn’t see the new Halle Berry thriller The Call this weekend, but your former editor Tonya Garcia and our current colleague Donya Blaze did — and this morning they alerted us to a case of product placement that somehow doubles as a big old PR fail for the makers of the “prepaid” TracFone (anyone who’s seen The Wire knows what we’re talking about here).

Berry stars as a 911 operator/professional perm model tasked with saving a kidnapped teenager from a serial killer. The victim calls Berry from the killer’s trunk but cannot give her location. More importantly, emergency dispatchers are unable track her because she’s using a “disposable”, untraceable prepaid cell phone which happens to be clearly marked with the logo of its maker, TracFone. It’s a nice plot twist, but there are a couple of problems: first, it’s fiction; second, it doesn’t reflect very well on the brand.

Being media-savvy professionals, Tonya and Donya immediately recognized the bad PR and let the world know on Twitter:

TracPhone’s media team quickly responded to clarify that its phones are, in fact, traceable and serial killer-proof:

Read more

Los Angeles Business Journal Looking Into Sitrick Lawsuit

spin by Michael Sitrick.jpg

PR maven and agency owner Michael Sitrick is being sued by a former employee and current employees for “self dealing,” and devaluing the Sitrick Employee Stock Ownership Plan, PRNewser reported last week.

UPDATE: Joseph Giunta, general counsel for Sitrick And Company / Mike Sitrick writes in and says Sitrick, “was not sued by a former employee and current employees…He was sued by one former employee. Not a single current or former employee has joined in the suit and though he claims to have sued on behalf of the ESOP, the court has not granted him that right.”

It looks like the story will remain in the media. A reader sent in this ProfNet query today:

My story is about a lawsuit between Sitrick & Co. and a former employee, suing on behalf of the employee stock ownership plan. First, I would like to talk to any former (or current) employees. Second, I would like to talk to PR professionals about how a crisis-management firm should handle its own crisis. Contact: Joel Russell, jrussell@labusinessjournal.com

Sitrick has worked with a number of high profile clients over the years, from Halle Berry and Rush Limbaugh to Paris Hilton and the Archdiocese of Los Angeles during a sexual-abuse lawsuit.