AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Hanukkah’

Study: Nearly Half of Marketers Will Launch Holiday Campaigns Before Halloween. Ugh.

cnn_stuff_081As a true New England girl, I love all things Autumn with an almost maniacal passion — the leaves, the hot cider, the apple picking, the pumpkin carving, and, most especially, Halloween. But over the course of my lifetime, I’ve noticed (as we all have) the ever-encroaching holiday shopping season infiltrating my sacred season of costumes and pumpkin pie — it happens earlier every year. Once upon a time, people complained about Christmas trees in the malls before Thanksgiving, but now we run the risk of bumping into Santa Clause while shopping for Trick-or-Treat candy. Creepy (in more than one sense).

If you, too, are frustrated by the creep of the holiday shopping season, I’m sorry to be the one to tell you that this is a trend that shows no sign of retreating. A new study done by Experian Marketing Services, which surveyed more than 200 marketers about their cross-channel marketing plans for the holiday season, found that 50 percent of all marketers plan to launch their holiday campaigns before Halloween.

“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated they would launch a holiday campaign before Halloween,” said Bill Tancer, general manager of global research of Experian Marketing Services, in a news release. Read more

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

The White House’s Kosher Kitchen

Besides well wishes from the President and First Lady for the Hanukkah season and the lighting of the National Menorah, the White House also posted a video today detailing how they made the White House kitchen kosher.