As a true New England girl, I love all things Autumn with an almost maniacal passion — the leaves, the hot cider, the apple picking, the pumpkin carving, and, most especially, Halloween. But over the course of my lifetime, I’ve noticed (as we all have) the ever-encroaching holiday shopping season infiltrating my sacred season of costumes and pumpkin pie — it happens earlier every year. Once upon a time, people complained about Christmas trees in the malls before Thanksgiving, but now we run the risk of bumping into Santa Clause while shopping for Trick-or-Treat candy. Creepy (in more than one sense).
If you, too, are frustrated by the creep of the holiday shopping season, I’m sorry to be the one to tell you that this is a trend that shows no sign of retreating. A new study done by Experian Marketing Services, which surveyed more than 200 marketers about their cross-channel marketing plans for the holiday season, found that 50 percent of all marketers plan to launch their holiday campaigns before Halloween.
“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated they would launch a holiday campaign before Halloween,” said Bill Tancer, general manager of global research of Experian Marketing Services, in a news release. Read more