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Posts Tagged ‘HarperCollins’

Rubenstein, HarperCollins Vets Team Up to Form Orange PR & Marketing

orange prTwo communications veterans have joined forces, combining their passions for both midtown Manhattan and Georgia’s oldest, most graceful city to launch Orange PR & Marketing.

The agency, which will have offices in New York and Savannah, promises to offer something a little different to a range of clients.

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Roll Call: Regan Communications and HarperCollins

Regan Communications Group announced that Frank Quaratiello has been named vice president & managing editor, working directly with team leaders to provide strategic planning and supervision of client services. Frank most recently served as Business Editor at The Boston Herald. Also joining Regan Communications from the Herald is Ira Kantor. Kantor has been named an account executive at RCG, and previously spent the last five years with the Herald, first as an editorial assistant and contributing reporter for the paper’s news section and then as a business reporter for the Herald’s business section, BizSmart. (Release)

Charlie Redmayne, HarperCollins’ former chief digital officer, has been appointed CEO of HarperCollins UK. He will report to Brian Murray, President and CEO of HarperCollins Publishers Worldwide, and will sit on the executive committee. His first day will be August 5. Redmayne left HarperCollins in 2011 to serve as CEO of J.K. Rowling’s revolutionary digital publishing business, Pottermore. Prior to that, he held several roles at HarperCollins Publishers, including EVP, chief digital officer, and group digital director of HarperCollins UK.  (Release)

 

 

Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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