harrah's.jpg

[WPIX's Larry Hoff (center), a shirtless "FDNY guy" (left) and Harrah Resort's VP Danielle Mohn (right).]

The concept for Harrah Resort’s event this morning in downtown Manhattan is somewhat simple: trade in your work clothes for a bathing suit, get photographed, and have a chance to win a free VIP suite at Harrah’s. The event is being promoted as an “endless summer party,” since Harrah’s has a large “tropical oasis glass domed pool,” which is open year round. Ok, fine.

The team at agency RF|Binder is working hard, and they’ve had some good results so far. Managing Director Casey Corrigan tells PRNewser, “WPIX ‘PIX Morning News’ roving reporter Larry Hoff did live shots all morning to kick off the event. At the opening of the event right now, there is a line 50 people deep to do the challenge and get free rooms, including men with babies.”

Of course, a Website has been set up, where people can vote on the “best swimsuit photo.” We’re assuming that “best” is in the eye of the beholder.