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Posts Tagged ‘Health’

STUDY: Got Milk? You Might Need Life Insurance, Too

yoda got milkRemember the campaign “Got Milk?”

It was greatness. It was a hall-of-famer. It was a catalyst for a milk-drinking and bovine-appreciating renaissance.

Back in June 1993, shoppers who weren’t quite sure what to take with their Lucky Charms got a bit of help via this inventive campaign.

Pity, because — according to a new study performed in Sweden – drinking more than three glasses of milk a day raises the risk of fractures and early death.

What was that about doing a body good?  Read more

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Of Mice & Men: Cosi Franchisee Bets Reporter $10,000 Because Hygiene

cosi

Cosi Corporate: Pick up the white courtesy phone please. 

Cosi is a fast-casual concept that boasts the tagline, “Life should be delicious.” While this is true, Cosi restaurants should be doing its part for this to happen. Say, be mouse free because that tends to ruin an appetite.

Meet Richard Pawlowski, Cosi franchise owner in Washington D.C.

Richard’s hot spot was closed recently by the county health inspectors for mice infestation (among other things that we’ll get to later). While classy as that may be, Pawlowski had to turn up the awesome and give Cosi some press they really didn’t want.

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Pitch Your Beauty Clients to YouBeauty.com

YouBeautyYouBeauty.com, the science-based beauty site co-founded by Dr. Mehmet Oz, is open to PR pitches.

For publicists, the pitching opportunities are endless: Makeup, hair and skin products are always in demand. As the editors explain, publicists need to show that they understand the site’s mission and content:

YouBeauty features daily editorial content that reviews the most recently published studies and trending health topics that have the web buzzing. There’s also a group of quizzes based on real, scientific scales that are licensed from universities and research institutions. When readers take a quiz (that determines stress level, for example), they are given feedback on their results and are then routed to corresponding articles. It’s a strategic approach to delivering personalized, science-backed and beauty-based content that differentiates YouBeauty from other health and wellness publications.

To hear more about the site, including editors contact info, read: How To Pitch: YouBeauty.com.

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Revolving Door: ‘In the Arena,’ ‘News of the World,’ ‘WaPo,’ and More

Two big media names have gotten the ax.

Eliot Spitzer‘s comeback vehicle In The Arena was cancelled. CNN’s evening schedule has already been reworked and Spitzer said his final good-byes last night.

And today we have bombshell news that Sunday’s issue of News of the World will be the paper’s last. The British outlet, which has been publishing for 168 years and is currently owned by News Corp., has succumbed to the pressures of an ongoing investigation into allegations that the paper is tied a phone hacking scandal involving a 13-year-old murdered girl and families of soldiers killed in Iraq and Afghanistan.

The Guardian has the complete statement, which was delivered by James Murdoch, News Corp.’s deputy chief operating officer, Rupert’s son, and the person next in line for News Corp. leadership.

Also news today that kidnap victim Elizabeth Smart is joining ABC News, working on stories involving missing persons.

Click through for more of this week’s media changes.

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