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Posts Tagged ‘Hugh Hefner’

Can Licensing Save the Playboy Brand?

Hugh Hefner PlayboySay what you will about Playboy, notorious purveyor of softcore smut and reality TV (which are pretty much the same thing)–Hugh Hefner‘s creation remains an iconic American brand synonymous with “the good life” and a healthy serving of old-school misogyny. Unfortunately, the company isn’t making much money these days–and now it’s hoping to find second life by lending its name and logo to the highest bidder(s).

The Internet’s endless collection of erotica all but ensured the failure of Playboy magazine’s once-solid business model. While the website’s search description still promises “…hot girls, nude girls, naked women in sexy pics and videos”, Hefner and his new CEO Scott Flanders hope to help the brand live on by spending less time on half-dressed ladies and more time slapping the Playboy label on consumer products.

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Playboy’s Private Parts: Hef’s Brand Management Move

Hugh Hefner, who rounded out 2010 in the news for his engagement to December 2009 playmate of the month Crystal Harris, kicked the year off with relationship news of another kind: taking Playboy private at $6.15 a share.

The terms of the deal might not be exactly what shareholders had in mind, a Reuters columnist says, but Playboy, which was founded in 1953 and has been publicly traded since 1971, is up against a lot.

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Afternoon Bites

Steven Slater in anime, updated with shirtless boyfriend (above)

Newsday is firing hiring a bunch of reporters!

–Let the begging begin: Panel Picker Voting now open for South by Southwest. That’s #SXSW to you, buddy.

Q&A with Hugh Hefner, pajama-wearing octogenarian Playboy founder.

–JetBlue acknowledges its entire crew, and “like, the entire Internet”

–Audit Bureau of Circulation releases Top 20 list of magazines. AARP is tops; Gameinformer squeeze in amongst the oldies.

Robert Gibbs not equipped with inflatable exit from the White House.