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Posts Tagged ‘iphone app’

7-Eleven’s Birthday Week Thwarted Because of New App Glitch, Makes It Right All Month Long


ICYMI: these glorious sugary rainbows of greatness were being given away 12 ounces at a time on July 11. Free. (Get it? 7 [July] 11?)

It’s been a tradition since 2002 that anyone can waltz inside a local 7/11, grab a small 12 oz. cup, and fill up on this sweet elixir of Texas love (born here, based here, y’all). This year, something went awry when 7-Eleven attempted to bring more technology to the mix. For months, the convenience empire has been promoting its fun little ‘Only at 7-Eleven’ app. When you download it, you would benefit from push-text offers sent exclusively to your phone.

Only, that didn’t happen for some folks, and America went nuts.

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The New York Times Has Answer for Lost Revenue in Newspapers: NYT Opinion App

NYT OpinionLove to complain? Love to gripe? Love to just get it all off your chest? Basically, are you from New York?

If so, there’s now an app for that too. Introducing The New York Times’ answer to lost revenue in this new economy where everyone reads news on this Interweb thingy: NYT OpinionSomeone in the NYT Company is doing their homework because this says to the publishing world, “If you can’t beat ‘em, join ‘em … and then editorialize it.”

They did and it’s working.

(NOTE: I am not from New York, but all my colleagues on PRNewser [including our fearless leader] are, so this will probably be my last post for that wise crack. Crap.) Read more

Google Has ‘Waze’ of Making You Click on its Maps


Last summer, Google acquired the Israeli mapping startup Waze for close to $1 billion dollars. At the time, people were uncertain why the owner of the Internet — and its own GPS-enabled mapping system — would do such a thing for such a price.

Now, thanks to a nice read by Digiday, we have an inkling to the methods of Google’s madness. Introducing logos run-a-muck on maps. Yes, kids. It’s all about the Benjamins and advertising…

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Peter Shankman on Pepsi App: ‘You Are Never Going to Please Everyone With Your Marketing Ploy’

shakman fox.jpg

Help a Reporter Out Founder Peter Shankman was on Fox News this morning to discuss the recent uproar over Pepsi’s new iPhone app, which helps dudes hit on women and then brag about their success. According to the application’s description, it is your “roadmap to success with your favorite kinds of women” and will “change your game and raise your expectations.”

Anchor Alisyn Camerota opened the segment by asking Shankman, “this [app] puts people into categories such as sorting girl, cougar, tree hugger, and gives the guys lines to use on each one of them. So it objectifies women and turned them into block heads. Is this an effective marketing strategy?”

Shankman responded, “I am sure this is not the first app that turns them into block heads. The bigger picture is why is everyone getting on Pepsi about this? If Maxim or Axe shower gel did this, not many people would be saying anything…I did a quick poll of my Twitter followers, and most people said that people need to chill.”

Camerota then said, “some might suggest that a clever marketing strategy means never having to say you are sorry. Already they are apologizing, saying in is in bad taste. They say that they appreciate the feedback. Are they for real?” To which Shankman stated, “They did not remove the application and yesterday and it had even more downloads.”

“So even though they are apologizing, that is part of the marketing ploy?” asked Camerota. “You are never going to please everyone with your marketing ploy,” he said.