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A PR-related tidbit from mediabistro.com’s weekly “Lunch” column, chronicling the attendees at New York media industry hot-spot Michael’s: Veteran Parade magazine VP and Creative Director Ira Yoffe, is “striking out on his own” to launch Yoffe Media Group in January.

Yoffe is attempting to go the “virtual agency” route by “putting together creative teams comprised of talented freelancers wherever they may be.” Tomorrow he’ll sign a deal with Rosica Strategic Public Relations, whose clients include Keebler, Revlon, Pioneer and Weight Watchers.