One of the big takeaways from this week’s School of WOM conference, according to Rod Brooks, president of the Word of Mouth Marketing Association (WOMMA) and VP and CMO of PEMCO Mutual Insurance Company, is how communications pros are now approaching the whole word-of-mouth topic.

“They’re moving their vision away from the tool set and the importance they feel from being on Facebook, Twitter, or on they’re own blogs,” Brooks said. “They’re starting to look at it more holistically.”

The conference took place in Chicago, where more than 300 attendees gathered (60 percent from agencies and service providers, 35 percent from the brand or company side, and five percent from nonprofits)  to talk about all areas of word-of-mouth marketing.  Digital and technology were of course a big topic, with mobile a particular area of interest for people.

Read more