TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jason Schlossberg’

Using Groupon in Your PR Campaign

Groupon is hot, and news today that the company wanted to file its IPO this week with a $25 billion valuation speaks to that. So does the number of Groupon-like companies and programs that have spawned over past months. But as many publicists know, jumping on board what’s hot isn’t always a sound communications decision.

Julie Mossler, Groupon’s director of communications, tells mediabistro in today’s PR, Perfected feature, “We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic.”

To that end, a Groupon offer should be part of a bigger PR strategy rather than the entirety of it.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

PR Executives React to Condé Nast Closings

conde-nast-building.jpg

The media world has been bracing for what would happen next at Condé Nast since McKinsey & Co. consultants were brought in to evaluate the company in July. Today the biggest news was announced: Gourmet, Modern Bride, Elegant Bride and Cookie are all closing. PRNewser spoke with several PR executives to get their take.

“I feel very sad. Gourmet is a brand that has been a part of my life and my mother’s life. It feels like the end of an era,” said Jennifer Baum, President of lifestyle and hospitality agency Bullfrog and Baum.

Asked if she thought other publications will ramp up in these verticals, or how the closings would affect PR pros specializing in food and hospitality, Baum said, “I feel like our job has changed dramatically in the last few years, with so many more outlets, things happening so much faster. While this is an elimination of a really important, powerful outlet, for us it doesn’t change our job, my job has already been changed.” Baum counts Gourmet executive chef Sara Moulton as a client but said she hadn’t spoke with her since hearing the news.

“It’s unfortunate but not surprising,” said Jason Schlossberg, President & Partner; Kwittken & Company. “Right now we happen to be doing a fair amount of work in the children’s space, so Cookie is a top target for us. Interestingly, in the last six months or so, every time we take client to meet with a long lead publication, clients always ask, ‘are these pubs going to be around?’ The answer I’ve said is, ‘of course they’ll be around but they may be around in different forms.’ I can’t speak for the publications themselves, some of them have very venerable brands, they’ve been around for a long time, but in this economy, that is not enough…reputation alone is not enough.”

Ellen LaNicca, Executive Vice President at CRT/Tanaka, says the agency works with several brands – Federation of Quebec Maple Syrup Producers and Wines of Rioja – who were interested in developing relationships with the shuttered publications, specifically Gourmet.

“There is a lot of sadness and shock here at the agency,” she said. Those of us who have been in the business a long time – the folks, particularly at Gourmet and Modern Bride – we’ve worked with them for 25 years. We had some of the folks at Cookie at an event last week, where we launched Kolache Mama, a new food product. It’s shocking.”