Four former Qorvis execs have launched a new full-service PR firm in Washington D.C., Bluetext. The four founding principals are Don Goldberg, Michael Quint, and Jason Siegal, all former Qorvis partners; and Rick Silipigni, Qorvis’ former head of business development.

The firm will offer services in PR, branding, interactive and digital media, video creation, and other areas. The name of the firm comes from the color of hyperlinked text, according to the press release announcement.

Qorvis recently announced a number of new hires, including Greg Lagana, a former SVP at DynCorp International and staffer for President George W. Bush’s administration.