P&G’s site ManoftheHouse.com targets men. More specifically, Jeannie Tharrington, a spokeswoman for P&G productions tells the Times, “What we are trying to do is speak to the whole man. Certainly, relationships and sex are part of an adult man’s life.”

Rather than focusing solely on sex and sports and other typically male topics, the site speaks to “the family man.” P&G research found that men are going to women’s sites to get info like recipes and cleaning, the story reads. Several writers for the site are known for daddy blogs.

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