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Posts Tagged ‘Jeremy Piven’

‘TheAudience’ Flips the Script on Celebrity PR

Jeremy Piven Ari Goldman EntourageThe public feels a unique combination of respect, envy and resentment toward celebrities. This is nothing new.

But thanks to the wonders of social media, we’re closer to the stars we love and hate than ever before. Now a new company wants to revolutionize the celebrity PR game via social media–and it’s making publicists and agents all over Hollywood very nervous.

What is TheAudience? It’s an alternately “stealthy” and “mysterious” startup backed and promoted by two of the biggest names in the West Coast media world: Napster/Facebook co-founder Sean Parker (who you may know as Justin Timberlake) and Hollywood super-agent Ari Emanuel (who you may know as Jeremy Piven).

But its driving force is Oliver Luckett, a former programmer, Disney PR man and full-color personality whose hobbies, according to The New York Times, include driving around LA in an Aston Martin and traveling to Iceland (our new favorite country) “to to compete against Bjork in a gingerbread house-building contest”. We like the guy already! His key selling point? He’s figured out a way around the traditional Hollywood PR system.

What does TheAudience do, exactly? The company effectively manages the social media presence of celebrities who don’t have the time (or interest) to do it themselves. But this is no automated status update machine: Team members feed fans a steady stream of content via Facebook, Twitter, YouTube and Google Plus, keeping them occupied with exclusive comments, pictures and videos.

The key difference between old-school PR services and this newfangled arrangement is that the content truly does come from the celebrities themselves:

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Teachers Honored at Sundance

Adrian Grenier and his high school drama teacher, Mr. Shifman

In addition to all the movie-related stuff happening at the Sundance Film Festival this week,  Bing hosted the 2011 Creative Coalition Teachers Making a Difference Awards luncheon. Creative Coalition is a nonprofit for the arts and entertainment community.

The luncheon is an annual event that shines a spotlight on educators who have made an impact on students and the needs of schools. This year, the event brought together Entourage‘s Adrian Grenier, Jeremy Piven, and other celebs with their educational heroes.

The search engine has been hosting a variety of events from the Bing Bar they’ve set up in Park City, UT during the festival.