While perusing the website of PR trade publication O’Dwyer’s, we noticed this advertisement offering to book talk show interviews on a “pay-per-placement” basis.
We’ve heard of “pay-per-placement” PR agencies before, and of course, one of the PR industry’s value propositions is that you pay a consultant or agency for media placements, among other services.
Nothing new there.
However, we can’t recall seeing an advertisement that implies in such a direct manner that one can pay to get on big name TV and radio shows such as those hosted by Fox News’ Bill O’Reilly and Sean Hannity, as well as conservative radio host Rush Limbaugh.
Reached for comment, Jerry McGlothlin, president of Special Guests, Inc. told us the company offers both a monthly fee and a pay-per-placement service.