As the authority on breaking information in the black community, editors at Jet need to be in the know about, well, everything. For publicists with clients and products to place, that means a PR jackpot of more than 7 million readers.

“We’re not one of those publications that are like, ‘we only work with certain people.’ No, we’re open. We want to hear from you,” assured Jet‘s editor-in-chief Mitzi Miller. “We want to know what’s going on. It’s our job to have our finger on the pulse of everything that’s hot and happening. The only way we can accomplish this is making contact with people who are out there.”

But before you start mass-mailing pitches,  Miller advises publicists to customize the pitch to the right editor. An email blast without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For a full list of editor contact information, check out How To Pitch for PR: Jet.