TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jill Beraud’

Roll Call: B-M, PepsiCo, H&K, and More

Lisa Poulson has been named Burson-Marsteller‘s global tech practice chair. She’ll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The four regional leads are Jackie Price, MD of the technology and media practices for Asia-Pacific; Guido Gaona, innovation and tech practice chair in Latin America; Chris Cartwright, EMEA technology practice chair; and Jim Goldman, U.S. technology practice chair.

PepsiCo is making changes to its marketing department. Jill Beraud, CMO of PepsiCo Beverages America is leaving amid the changes. Three new positions, two external and one internal, will assume her responsibilities. Brad Jakeman, previously VP and CMO at Activision Blizzard, will now be the international head marketer of Pepsi’s trademark for Pepsi, Diet Pepsi, and Pepsi Max. The two other execs have yet to be announced. [via Ad Age]

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Debate Rages Over Pepsi Skinny Can Ad

Sofia Vergara, the voluptuous star of the TV show Modern Family, is the face of Diet Pepsi’s new Skinny Can. Actually, it’s just the small portion of her face you can see poking out from behind a floppy blue hat. Still, the ads and their choice of spokesperson are getting hit with tons of criticism.

Adrants quotes Pepsi’s CMO Jill Beraud who says: “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

In the same story, the National Eating Disorders Association is quoted calling Pepsi’s comments “thoughtless and irresponsible.”

Read more

Pepsi Employees Break “Refresh” Campaign Rules

New Picture (52).bmp

When PRNewser interviewed PespiCo Chief Engagement Officer Frank Cooper on the day of his company’s “Refresh Everything Project” campaign launch, he said “this year it was time to actually walk the talk” in regards to PepsiCo and its social media efforts.

The Refresh Everything Project will dole out more than $20 million over the next year to fund consumer generated ideas that people “believe will make an impact on their communities.”

Pepsi has received mostly positive press for the campaign, however this week it hit a snag.

Via The New York Times:

“Materials submitted by the Joyful Heart Foundation, a charity started by Mariska Hargitay, one of the stars of ‘Law & Order: Special Victims Unit,’ to help victims of sexual assault, were updated by the staff at Pepsi after the submission deadline, which is against the contest rules.”

“That upset some of the contestants who wondered whether Pepsi was doing favors for a celebrity. ‘I can’t edit my own submission, so how did she do it?’ said one contestant, who insisted on anonymity because he did not want to jeopardize his chances of winning.

“We didn’t follow our guidelines to the letter…the bottom line is that we’ve learned from this and we’re moving on,” Jill Beraud, chief marketing officer for the American beverages unit at Pepsi told the Times.

As of today, there are 729 ideas in the running for $1.3 million in funding for this round of the competition.