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Former Cigna Corporate Communications VP turned health industry whistle blower Wendell Potter appeared on “The Rachel Maddow Show” last night. Asked about how healthcare executives are feeling about what is happening to their industry, Potter said, “They would be willing to give up pre-existing conditions as a condition to deny coverage, because they see this as a potential bonanza for them, and they’ve already gotten the President to go along, or change his course, that everyone should be forced to get coverage and that would mean if there is no public option, they would have billions of dollars of new revenue.”

In early August, PRNewser co-editor Jason Chupick crunched some numbers and noted, “In the past month, Potter’s name has appeared 154 times in the news, and in over 2,700 blog posts.”

“I’ve just been amazed at the opportunities I’ve had. I don’t think I’ve turned down an interview request yet. I just keep going. I’ll tell almost anybody about what I know and what I’ve learned over the past 20 years,” Potter told reporters, including Politics Daily’s Jill Lawrence last week.

The insurance industry has been largely mum in terms of responding to Potter’s statements, not wanting to make him a bigger story than he is. Perhaps it’s too late?