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Posts Tagged ‘Jimmy Kimmel Live’

Friends Lives On! Why Nostalgia Is So Important to a Brand


Turn on the TV at any point during the day and chances are you can find an episode of an old favorite: the episode of Seinfeld where Kramer pitches a cologne that smells like the beach; the Cosby Show episode where Cliff gives Theo a lesson in money; that Friends where Ross whitens his teeth.

The ladies of Friends took a walk down memory lane during a recent skit on Jimmy Kimmel LiveIn a replica of the show’s kitchen, 10 years after the show went off the air and 20 years after it debuted, the scene — as ridiculous as it was — still managed to draw loud cheers from the crowd and lead to more than 1.3 million YouTube hits.

While it may seem a little pointless to still be talking about the show, this sort of passion is valuable to a brand. It can sustain a fan base and a career through thick and thin.

It also inspires very odd BuzzFeed quizzes.

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Herman Cain Aided By Media’s Disregard for Bialek/Allred Presser

Photo: AP

Who would’ve thought after Weinergate, the Craigslist Congressman, and other recent political scandals that we would still be talking about Herman Cain as a presidential candidate the day after a woman, Sharon Bialek, appeared at a press conference with none other than Gloria Allred to air awful allegations of sexual harassment against him?

Perhaps to answer that question, we can start with the way the media covered the press conference, which was basically to not cover it at all.

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