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Posts Tagged ‘Joe Ciarallo’

Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Introducing…the PRNewser Weekly Podcast

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We’re proud to announce the launch of PRNewser’s weekly podcast, which will be broadcast live every Wednesday at 9am ET and hosted on BlogTalkRadio. In this ten minute podcast PRNewser editors Joe Ciarallo and Jason Chupick will discuss the top public relations industry news for the week, followed by a special guest interview.

This week, our guest is Adam Wallace, Director of Digital Marketing for the Roger Smith Hotel, a family-run boutique art hotel in midtown Manhattan.

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In his three years there he has helped establish the hotel’s reputation as a pioneer in social media marketing. His work with the Roger Smith has led them to recently be called what “may be the most social media savvy hotel in New York — if not the world” by eConsultancy.

We’ll embed the podcast player on PRNewser every Wednesday morning. Archives will be available via BlogTalkRadio anytime.

Readers: if you have an idea for a guest, please email us. We look forward to your feedback.

Joe Ciarallo Joins mediabistro.com as PRNewser Editor

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We’re happy to announce that our longtime PRNewser freelance editor Joe Ciarallo will be joining the mediabistro.com team full time, effective today. Joe will be expanding on current PRNewser content as well as producing other PR related events, classes and Webcasts for Mediabistro. He has been with us from the start, working to grow PRNewser from its inception to one of the most widely read PR industry news sites.

He comes to us from the Horn Group, a digital communications agency in Manhattan, where he worked with a number of technology and digital media companies.

“It’s been amazing to see how PRNewser has grown and changed over the last two years. From our humble beginnings as a WordPress blog (hopefully the long time readers will remember those days) to being considered a key industry source of news, I think we’re just getting started,” said Ciarallo. “I can imagine one question people may ask will be about my awesome co-editor Jason Chupick. Jason is of course continuing to lend his well chosen words and insight to PRNewser and will remain on as co-editor.”

Expect to see a lot more activity on PRNewser and more PR industry resources overall from mediabistro.com.

[Photo credit: Kelly Samardak]

Cataloging Hacks-Turned-Flack

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Journalists leaving their posts to take up careers in public relations is not a new thing, though it seems to be accelerating lately with the doom and gloom hitting the media business.

My co-editor Joe Ciarallo recently asked “Do Former Journalists Make Good PR Pros?” Most of the numerous comments offered a resounding yes, though most were in fact, former journalists. The writing, research, adherence to deadlines, dealing with a variety of people, are all important skills. Though, one agency head who requested anonymity said, “never ends well.” “Journalists would prefer to hang up on difficult clients. You can’t do that on this side of the fence.”

Moving from one side to another is both an interesting topic for PRNewser, and firmly fits mediabistro’s M.O. to help media people retrain, reinvent, and find the jobs they want.

Without further adieu, we’re adding a “hack turned flack” category to keep track of those who make the leap. I won’t go in to depth about the word “flack” though I don’t believe it’s pejorative, and hack-turned-flack is a lot catchier than journalist-turned-strategic comm consultant.

Here’s an alphabetical list of a few of the hacks-turned-flacks who have made the jump recently:

Dan Abrams, MSNBC anchor and general manager to found Abrams Research, then starting his own content play Mediaite with mediabistro’s Glynnis MacNicol & Steve Krakauer joining HuffoPo’s Rachel Sklar and the Daily Show’s Colby Hall on the masthead.

Chris Gaither from the Los Angeles Times, to Google corporate comm

Mike Hegedus, CNBC correspondent to McKinley Reserve

Keith O’Brien, PRWeek editor-in-chief to Attention

David Patton, WSJ.com to Waggener Edstrom’s Studio D division

Blake Robinson, founder of Crunchgear to MWW Group, on to Attention


Richard Wolff
, Newsweek to Public Strategies, Inc.

Photo credit: Me, wearing a fedora.

Flacks to Axe Hacks at PRNewser Guitar Hero Face-off on Monday Night

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There’s still time to join your PR brethren in a Guitar Hero duel against the working press at Artica Bar on Monday night.

Joe Ciarallo and hopefully someone besides me (I can’t jam past Slow Ride) will anchor the PR team.

The Van Halen of edit will include mediabistro’s top hack Chris Ariens, his fellow TVNewser Kevin Allocca, as well as FishBowlNY’s Amanda Ernst.

Winner gets bragging rights and a free lifetime subscription to PRNewser.

RSVP here.