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Posts Tagged ‘John Kerry’

Scott Brown and The Dangers of Late-Night Tweeting

Scott Brown TwitterScott Brown, the former Massachusetts senator whose recent loss to Elizabeth Warren left his political future uncertain, got some unwanted attention over the weekend after releasing a series of nonsensical late-night tweets that left many questioning his sobriety.

It’s both a silly story and a great illustration of how a series of poorly thought-out messages can lead to PR disaster–especially for public figures on social media.

The timeline is pretty simple:

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Burson-Marsteller Hires Gavin Newsom’s Former Comm. Director

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In another high-profile hire by WPP-owned Burson-Marsteller, political heavyweight Nathan Ballard joins the firm as managing director in the San Francisco office.

Ballard was communications director to San Francisco Mayor Gavin Newsom since November of last year, and was one of a string of high-profile staffers to resign. He returned to his own consultancy, Nathan Ballard Communications (with cool URL: www.earned-media.com) before joining Burson. He brings deep connections to Democratic party politics in California in an inevitable time of change in the state.

Before putting in two years with Newsom, Ballard spent four years consulting to labor unions, nonprofits, law firms, and political candidates and initiatives. Before that, he was the Democratic National Committee’s communications director in California, worked on the John Kerry and Wesley Clark presidential campaigns, and was communications director for the California Labor Federation, AFL-CIO.

Ballard will report to EVP Josh Gottheimer. A spokesperson for Burson tells us Ballard is in negotiations to bring some of his clients with him.

Democratic Operatives Launch Agency Trilogy Interactive

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Three interactive shops — Blackrock Associates, Articulated Man, and Mayfield Strategy Group — have combined to form online communications and strategy agency Trilogy Interactive.

Brent Blackaby, co-founder of Blackrock Associates told PRNewser today, “as progressives are dealing with some challenges in the electoral landscape, combining resources under one roof seemed to make sense.”

“All of us have been working on projects for the last three or four years, this was sort of a natural next step,” he said.

The launch seems to be in part a response to the GOP improving their digital and social media strategy in recent years. Indeed, the press release announcing the agency said Democracts “must accelerate and innovate” to maintain their lead in online grassroots engagement and fundraising.

Trilogy’s client roster counts 22 Senators, including Barbara Boxer, Patrick Leahy, Chuck Schumer, and Dick Durbin. In addition, the agency has partners with experience from the Wesley Clark and John Kerry presidential campaigns.