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Hollywood-based agency Levine Communications Office has formed a social media division, LCO 2.0. Maryanne Conlin, principal of the The McMilker Group and Josh Goodman, founder and CEO of ATAK Interactive were hired to lead the new division. Conlin is also a 2008 Shorty Award winner for Best Green Content on Twitter for @greenmoms.

“A communications company must be relevant in the social media arena and we are excited to have a division headed by two of the very best in the business,” said LCO founder Michael Levine in a statement.

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