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Posts Tagged ‘Kate Middleton’

Brands Benefit When The Obamas Travel Abroad

Photo: Toby Melville, AFP/Getty Images

The Obamas’ trip to the U.K. has been one great photo op after another. First, there were pints of Guinness in Ireland, which the Irish Independent says could generate millions for the company. Then there’s this meeting happening at left at Buckingham Palace between the Obamas and the recently wed Duke and Duchess of Cambridge. Needless to say, there were fashion fireworks.

Kate Middleton’s dress cost a mere $340 at the retailer Reiss. Requests for the dress jumped 300 percent after the photo was taken, reports say. Michelle Obama’s dress is by a California designer, Barbara Tfank. Media coverage of every outfit FLOTUS wore available here.

Daphne Guinness Appearing in Barney’s Window to Promote McQueen Exhibit

Style icon and Guinness family heiress Daphne Guinness will make a live appearance in one of Barney’s windows today at 5 p.m. dressed in Alexander McQueen, a prelude to this year’s Costume Institute Gala (taking place tonight) and the Met’s exhibit of McQueen’s work, Savage Beauty, opening on Wednesday.

Following McQueen’s suicide last year (and the death of his good friend Isabella Blow), Guinness purchased Blow’s collection of fashion pieces, which included a number of McQueen articles.

The McQueen label also received some big-time publicity last week from the Royal Wedding. Kate Middleton‘s gown, which largely received rave reviews, was designed by McQueen’s Sarah Burton.

[Image via]

Alexander McQueen’s Label Gets a Royal Boost

The Duchess of Cambridge’s, née Kate Middleton’s, choice of an Alexander McQueen wedding gown (and post-wedding dress and maid of honor dress for sister Pippa) has delivered what the Wall Street Journal calls “a coup” for the fashion house and its designer Sarah Burton. (Sadly, Alexander McQueen committed suicide last year.)

Alistair O’Neill, a senior research fellow at the Central Saint Martins College of Art and Design in London told the paper, “For the bride to be wearing McQueen at this moment in time—obviously with the passing of the designer last year, but also with the Savage Beauty show being opening in New York—will set the McQueen name in much greater international terms in last 20th and early 21st century fashion history.”

In addition to providing some exposure for the label, its designer, and the upcoming exhibit at the Met, The Telegraph says it incorporated “best of British’ materials,” speaking to British culture, history, and style.

“The dress epitomises timeless British craftsmanship by drawing together talented and skilled workmanship from across the United Kingdom,” the Royal Wedding blog reads.

PR Joins in the Royal Wedding Festivities

Photo: Chris Jackson/Getty Images

I have to admit — I’m pretty caught up in the Royal Wedding. And there are some among the PR industry who are as well. Who says T-Mobile gets to have all the fun.

Euro RSCG Worldwide is hosting an international Royal Wedding Tweetup. Anyone using the #EuroTwedding hashtag can participate. And there will be a microsite with curated coverage.

Waggener Edstrom has also plugged a few numbers into its Influence Toolkit to come up with the reception seating chart based on a social media hierarchy. Click here to find out what that would look like. Go Mr. Bean!

Omnicom firm Hall & Partners also did a little research into the digital buzz that was generated by the wedding.

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‘Time’ 100 Reader Poll Shows Rain is Tops

This week, Time magazine revealed its choices for the 100 most influential people in the world, which was really only as interesting as these countdowns tend to be. The usual suspects (politicians like Germany’s Angela Merkel, Facebook’s Mark Zuckerberg, cultural icons like Justin Bieber and the royals Prince William and Kate Middleton) were on the list along with a couple of curve balls thrown in to make you go hmm… (tennis star Kim Clijsters and actress Mia Wasikowska).

Most interesting perhaps is the reader’s choice selection — Rain, the South Korean pop star and actor who is best known here in the U.S. as the star of the film Ninja Assassin for which he won an MTV award. This is his third year atop this chart.

Above, Rain shows his acting chops and after the jump, a Rain music video. If you’re looking for a spokesperson, maybe you should give him another look.

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Prince William and Kate’s Wedding March, T-Mobile Style

T-Mobile is capitalizing on the hoopla surrounding this week’s royal nuptials with a viral video that takes off on another wedding march that caught fire on YouTube. The spot was filmed in London with lots of great lookalikes (check out Camilla!). The message of the video is lost on no one. The Guardian says it’s “The latest bit of shameless Wills’n'Kate band wagon jumping.” The clip was released on Friday and has nearly five million views.

[via CNN.com]

Companies Using Royal Engagement for Their Own PR Purposes

The Royals did a decent job of managing the big William and Kate engagement announcement yesterday. But of course that won’t stop others from seizing an opportunity to use the news for their own publicity.

The Telegraph listed its choices for best and worst press releases. Included: a free ferry ride to Dublin for the happy couple (?), an offer for free afternoon tea with a bottle of champagne for all couples named William and Kate, and a free night at a hotel and spa in Cornwall for couples that become engaged this week.

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The Royals Manage Their Big Engagement News

Prince William and Kate Middleton are getting married! There’s going to be a royal wedding! We need a commemorative wedding plate ASAP.

Knowing that this would be big news (maybe they waited until the day after the Facebook messaging launch?), the Royal Family has put its media machine in action.

The Prince of Wales’ website has a statement about when the wedding will take place (Spring or Summer 2011), and offers details about the proposal (in Kenya!) and where the couple will live once they’re married (in north Wales, probably in a castle!). But don’t ask Prince Charles any other questions because “Further details about the wedding day will be announced in due course.”

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