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Posts Tagged ‘Kate White’

Get Specific When You Pitch ‘Cosmo’

Cosmopolitan reaches three million readers with a focus on women between the ages of 18 and 35. That might sound like a broad spectrum, but if you’re planning on pitching the magazine, be specific.

“We get a shocking number of press releases for products geared toward younger teens or that help relieve the discomforts of menopause,” executive editor Nicole Beland tells Mediabistro.

“General pitches seldom get a second look,” she added.

In our latest How to Pitch for PR feature, learn more about how to successfully get your story in the pages of Cosmo. It’s the magazine for “fun, fearless females,” EIC Kate White says. But, she adds, the definition of “fun, fearless females” has changed since the days of Helen Gurley Brown.

Click here for more. [sub req'd]

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It Was A PR Heavy Day at Michael’s Yesterday

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Many PRNewser readers may be familiar with Michael’s, the midtown Manhattan power lunch spot for media industry movers and shakers. Of course, mediabistro has a weekly column chronicling who’s lunching with who. You can read it every week in FishbowlNY.

This week was heavy with PR pros in attendance. Jermaine Jackson showed up with his publicist Marilyn Crawford. Estee Lauder’s public relations maven Alexandra Trower was in the house. Cosmo “editrix” Kate White was dining with Jeanine Pepler, who told FishbowlNY that she handles all of Kate’s “personal” marketing and public relations.

Read the full column here.