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Posts Tagged ‘Keith Pardy’

Roll Call: B-M, PepsiCo, H&K, and More

Lisa Poulson has been named Burson-Marsteller‘s global tech practice chair. She’ll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The four regional leads are Jackie Price, MD of the technology and media practices for Asia-Pacific; Guido Gaona, innovation and tech practice chair in Latin America; Chris Cartwright, EMEA technology practice chair; and Jim Goldman, U.S. technology practice chair.

PepsiCo is making changes to its marketing department. Jill Beraud, CMO of PepsiCo Beverages America is leaving amid the changes. Three new positions, two external and one internal, will assume her responsibilities. Brad Jakeman, previously VP and CMO at Activision Blizzard, will now be the international head marketer of Pepsi’s trademark for Pepsi, Diet Pepsi, and Pepsi Max. The two other execs have yet to be announced. [via Ad Age]

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Roll Call: Atomic, PHD, Widmeyer Communications, and More

Libby Langsdorf has joined Atomic PR‘s New York office as senior director. Langsdorf was AVP for public affairs for the New York City Economic Development Corporation. Atomic co-founder/CEO Andy Getsy cites Langsdorf’s experience with the city’s “tech and start-up community” in a statement about the new hire. She has also worked with Rubenstein PR and LaForce + Stevens.

PHD US has named Craig Atkinson president and chief digital officer overseeing the firm’s digital matters and sitting the the agency’s management team. He joins PHD from the parent Omnicom Media Group, where he handled the McDonald’s business and once held the chief acquisitions officer title.

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