What are the biggest differences between working internally and working at an agency? How did you get your relatively unknown start-up to compete for media attention against well known competitors such as Zillow.com and Realtor.com? These are some of the questions we asked Ken Shuman, Head of Communications for Trulia.com.
Ken has spent the last 15 months building the profile of “one of the top real estate search sites on the web.” Prior to joining Trulia, Ken spent 12 years on the agency side from Lois Paul and Partners to Horn Group, working with clients including IBM, Sun, Siebel, startups Genius.com and FujiFilm.
You’ve experienced PR from both the agency and client side and say the differences are “night and day.” Give us a few examples.
I think the biggest thing is understanding how you get resources within a company when you’re internal.