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Posts Tagged ‘Kendra Bracken Ferguson’

Social Media Boosts Chances for Internships

InternMatch.com, a headhunter for student internships, found that using social media during the internship search ups the chances of getting interviews and, ultimately, the privilege of working for free.

For the “Kill the Cover Letter” campaign, candidates used Twitter, Facebook, and other tools to apply for internships instead of the standard cover letter and resume. According to InternMatch, more than 50 percent had multiple interviews and more than 30 percent actually got an internship. The site says these figures are higher than that those going the traditional route.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Social Media Plays a Lead Role in the PR Job Search Process

Social media can be just as important to a job search as face-to-face meetings.

Social media has not only become a key part of PR campaigns, it’s an important part of finding a job in the PR industry.

Renee Harris, the academic director for marketing, PR, and other programs at New York University‘s School of Continuing and Professional Studies, says, “Most of our students are those that are looking to move into a career or looking for a job. They may have been displaced or let go and they’re looking to acquire the skills that will make them competitive in the job market.”

These students have a wide range of skills they’re looking to build, but there has been a noticeable increase in interest in social media and digital coursework, particularly in the past two to three years, Harris told us.

Last Thursday, New York Women in Communications hosted a “Night of Coaches,” where career advisers and others in the industry shared information about networking and career advancement. Social media is not only useful during the job search, but in many ways, required.

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