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Posts Tagged ‘Kwittken & Co’

Lessons in Media Relations from Derek Jeter

Sure, Derek Jeter is a great athlete…but can he teach us anything about communications and media relations strategy?

Kwittken + Company CEO/friend of the site Aaron Kwittken’s most recent Forbes story says “yes”. In fact, Kwittken goes so far as to call the veteran shortstop “one of the greatest communicators of all time.”

His points:

  • Jeter sidestepped the sports media entirely by announcing his retirement on Facebook (which he primarily used to promote his charity in the past), prompting The Boston Globe to call him “the Yankee you can’t hate
  • When the frenzy around his search for that 3,000th hit got too hot in 2011, he turned not to ESPN but to HBO, which made a documentary about the story:

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Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

MDC Partners Reports Tech, Digital Generated 51 Percent of Q1 Revenue

MDC Partners announced its earnings for the first quarter ending March 31, 2011, reporting revenue totaling $217.5 million, a 60 percent increase from $135.9 million in Q1 2010. The company also saw a 26.5 percent jump in organic revenue.  Net new business amounted to $8.2 million for the quarter. And technology and digital-related revenue totaled 51 percent of revenue for the quarter.

“While it’s still early in the year, with our differentiated model and a smart approach to investment and cost management, we are reiterating our 2011 fiscal year guidance,” said chairman and CEO Miles Nadal in a statement.

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