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Posts Tagged ‘Latina’

Showcase Your Clients In This Latina-Driven Mag

CosmopolitanLatinasCosmopolitan for Latinas, an off-shoot of Cosmopolitan magazine, bills itself as ‘the spirit of Cosmo with a Latina sensibility and the Latina voice.’ This quarterly pub has plenty of room for publicist pitches. The sections that are open to hearing from PR pros include: “En Vivo”, which is all about entertainment; “Divertida”, which focuses on anything lifestyle related and “Beauty.” Some additional pitching etiquette:

 The best way for PR pros to pitch is through email with links (if no links are available, sending samples is a good idea), and editors will follow up with an email or phone call if they think something is a good fit. If you don’t hear back in two weeks, it’s OK to follow up with a phone call. The mag is published quarterly, and if you want to give your pitch the best chance, managing editor Jessica Rodriguez advised pitching right after an issue closing — not during.

For editors’ contact info and more, read: How To Pitch: Cosmopolitan for Latinas.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

‘Latina’ Launching a Consulting Firm

Latina Media Ventures, home to Latina magazine, is launching a full-service consulting firm focused on the Hispanic market, Latina Insights, in June 2011.

“Latina Insights is designed to target the new ‘girl next door.’  These bicultural and English-dominant consumers are the driving force behind the fastest growing segment of consumers in America today, who boast an impressive $1 trillion in buying power,” said Galina Espinoza, Latina Media Ventures’ co-president and editorial director said in a statement.

The firm will provide trend analysis, research, and education about the Hispanic market.