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Posts Tagged ‘LCO – Levine Communications Office’

Michael Levine on PR and Social Media: ‘It’s Hard to Talk to People When They’re Drunk’

In our final Media Beat installment with Michael Levine, founder of LCO – Levine Communications Office, we turn our attention to social media. Levine believes social media must be integrated with other PR efforts, but that many are “intoxicated” by it as well.

“It’s very hard to talk to people when they’re drunk,” he says. “When people are drunk, they’re not doing a lot of listening.”

While there’s excitement around social media, many people much less enthusiastic about the glut of awards shows that now take place.  “A lot of young people don’t give a rat’s ass about awards shows because they’re on Facebook,” Levine says.

Part 1: LCO’s Michael Levine On the ‘Wild West’ of Entertainment PR
Part 2: Career Advice from PR Vet Michael Levine: ‘Become a Media Slut’

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Career Advice from PR Vet Michael Levine: ‘Become a Media Slut’

Michael Levine, founder of LCO – Levine Communications Office, has watched the entertainment PR world speed up over the past 25 years, owing to new technologies and a spike in the number of media outlets. “The metabolism rate has quickened radically,” he says in part two of our Media Beat interview.

These days, the entertainment PR industry is one that many hope to break into. Levine offers advice for those looking to build a career in this area. “My number one tip I offer is to intern. You put your career on steroids when you do an internship,” he says.

His other piece of advice: “Become a media slut,” he says, “someone who’s really engaged with the media.”

Part 1: LCO’s Michael Levine On the ‘Wild West’ of Entertainment PR

Part 3: Michael Levine on PR and Social Media: ‘It’s Hard to Talk to People When They’re Drunk’

LCO’s Michael Levine On the ‘Wild West’ of Entertainment PR

In the 20-plus years that Michael Levine, founder of LCO – Levine Communications Office, has been part of the entertainment PR world, he has watched the paparazzi become increasingly aggressive, turning Hollywood into the “Wild West.”

“It’s only a matter of time before someone gets injured,” he says in part one of our Media Beat interview.

The paparazzi is one way that celebrities stay in the spotlight, but another more desirable avenue is charitable work. “One of the ways that celebrities have chosen to remain relevant is involvement in timely charities,” like recent anti-bullying efforts, Levine says. “The idea is that celebrities are trying to find ways to connect themselves.”

Watch this first installment to learn more about reputation management in Hollywood and efforts to curb the paparazzi.

Part 2: Career Advice from PR Vet Michael Levine: ‘Become a Media Slut’

Part 3: Michael Levine on PR and Social Media: ‘It’s Hard to Talk to People When They’re Drunk’