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Posts Tagged ‘Leslie Dach’

The Secret to Winning CSR: Become a Better Company

Wal Mart Hazardous Waste

We just read this month’s Harvard Business Review piece on corporate reputation by former Edelman vice chairman and Walmart corporate affairs VP Leslie Dach, and it’s  worth a glance if you haven’t seen it.

To summarize, Walmart struggled to improve its reputation with better messaging, but when Hurricane Katrina struck its team had something of an “aha” moment. “No internal debate was needed” because the team knew that mobilizing its resources to provide victims with food, emergency supplies and cash was simply “the right [thing] to do”. Afterward, the path forward became clearer—Walmart would seek out opportunities and set specific objectives in areas like sustainability and “women’s economic empowerment” in order to overcome bad press.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Wal-Mart to Help Women Around the World Post-Lawsuit

Wal-Mart may have gotten the class-action gender discrimination lawsuit filed against it dismissed by the Supreme Court, but it has decided to invest in a little insurance; billions of dollars worth of insurance.

The retailer has announced a women’s initiative that will include the purchase of $20 billion worth of product from women-owned companies over the next five years, training for female workers around the world, and millions in grants to nonprofits.

“The Wal-Mart public-relations machine is spinning overtime on this,” a Wall Street Strategies analyst told Bloomberg.

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Weber Shandwick CEO Harris Diamond Tops PRWeek Power List

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Harris Diamond, CEO of the giant Interpublic (NYSE: IPG) agency Weber-Shandwick jumps to the number one spot on PRWeek’s 2009 Power List, topping Richard Edelman, the top dog for the last two years.

The trade magazine cites the number of fingers Diamond has in IPG’s Constituency Management Group (CMG) division as the reason for the jump, as well as his dominion over other IPG divisions that help Weber intergrate including sports marketing agency Octagon and events firm Jack Morton. PRWeek also credits Diamond’s thumping on leadership and reputation as the two main qualities helping WS deal with the bad economy.

Edelman sticks around at #2, and the recently-retired Charlotte Otto from Proctor & Gamble maintains third. Leslie Dach from Walmart moves up from 6th to 4th, and Jon Iwata rounds out the top five (down from #2 from 2008).

Power players six through 25 are after the jump, with the full list of 25 here:

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