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Posts Tagged ‘LG’

‘Prankvertising’ Has Reached Its Peak

We honestly can’t decide whether this Chilean ad for LG‘s HD TV is brilliant, incredibly disturbing, or both.

Is it real? Probably not—anyone looking directly at the screen for more than a moment would realize that it is, indeed, a screen, and the explosion looks about as realistic as a Sharknado outtake. But that doesn’t matter, because it’s clever and we’re talking about it.

From the PR side, would this spot be easy to pitch to blogs and trade publications? Maybe, but you’d have to come up with a better subject line than “Most insane marketing stunt EVER!!!!”

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LG, Decorating Expert Janna Robinson, and ESPN’s Stuart Scott Team Up for ‘Techorating’

As our lives have become more infused with technology, so have our homes. Consumer electronics company LG, has partnered with Janna Robinson, a lifestyle technology guru and host of the DIY Network program Hi-Tech Hollywood, and ESPN’s Stuart Scott to promote the fine art of “techorating,” the term trademarked by LG Electronics USA defined as the “blending of modern technology with the art of decorating to create a functional, yet stylish environment.”

The three have launched a competition, the “Sport of Techorating,” that puts two dad bloggers against each other to create the “best technorated living room” using LG products (of course). The rooms have been presented on Facebook for a public vote, giving fans the chance to win LG products.

According to Robinson, the idea of techorating is something she’s been into for years.

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