TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Lipton’

The Muppets and Lipton Team Up to Make Life ‘More Tea’ (More Harmonious)

I always knew Kermit and I were soulmates.

If I attempt to start my day without my cup of tea, the whole world (and everyone and everything in it) seems utterly intolerable. But with a mug of that calming, revitalizing elixr in hand, all things are possible. And if the below cross-promotion for Lipton and the upcoming “Muppets Most Wanted” movie is any indication, Mr. The-Frog feels the same way.

The spot from London agency adam&eveDDB shows Kermit navigating a hectic, noisy, zany and muppet-filled New York City with harmonious ease, all because he knows that the secret to a balanced, calm, and happy life lies within oneself (and a steaming mug of Lipton tea).

I have to admit that the accompanying hashtag #BeMoreTea doesn’t quite make sense to me; I think the campaign is trying to make the word “tea” work as a synonym for “calm” or “harmonious,” but it just doesn’t quite seem to get there, and so the hashtag feels like it’s missing a word and should read something like #BeMoreLikeTea or #HaveMoreTea or something. That said, I get what it’s aiming for, and the whole thing is just too sweet and too much fun to knock too harshly.

Plus, it seems the age-old question of how Kermit could possibly tolerate the abrasive, self-absorbed, shrill Miss Piggy has finally been answered: his blood must be pure Lipton tea.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

Read more