The article says the firm’s principals, Barbara Martin and Jayne Sandman, have managed to capitalize on the luxury companies heading to the D.C. area and the social scene that the Obama administration sets.
Posts Tagged ‘Maggie O’Neill’
Among her pieces of advice, making events accessible and unique.”There are probably 800 Mad Men-themed parties,” she cautions.
Also crucial is staying organized. “A grid has to be your best friend,” she says. And when things go wrong “keep your poker face.”
Other tips: do your research, make sure your theme isn’t “over-the-top,” generate excitement with teasers and other items, and “engage all of the sense – enable attendees to hear, touch, feel, taste, [and] smell.”
Join Mediabistro for the next in its “20 Tips in 20 Minutes” webcast series – “How to Plan and Execute Successful Events” – next Tuesday, December 14 from 2p.m. to 3p.mEST. Maggie O’Neill, partner and senior director of Peppercommotions, Peppercom’s events division, will discuss how to use digital and social media to drive awareness, how to attract media attention and attendance, and more.
Events are a key part of many PR campaigns. Hosting a successful event – one that makes guests happy and still pleases the client – is critical.
Join us on Tuesday, December 14 for the latest Webcast in the Mediabistro “20 Tips in 20 Minutes” series: “How to Plan and Execute Successful Events.” Our guest, Maggie O’Neill, partner and senior director of Peppercommotions, the experiential events division of Peppercom, will discuss how to integrate digital technology and social media into your plans, how to drive attendance and media coverage, and overall, how to make your event a hit.