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Posts Tagged ‘Mahogany Jones’

Year in Review: Top 5 Publicity Stunts

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Our picks for the biggest publicity stunts of the year are not based on effectiveness. Some achieved a goal, while the verdict is still out on others. Regardless, it was as big a year as any for making a splash for doing something outrageous:

1) The Yes Men attack:

The “culture jammers” known as the Yes Men used their knowledge of standard PR tactics–press release followed by press conference–to humiliate the U.S. Chamber of Commerce for their unpopular stance on climate change. A number of journalists witnessed the real Chamber spokesman interrupt the fake one. It was all captured on film and immediately YouTubed. In turn the duo scored a lot of legit publicity for their latest movie.

2) Balloon Boy

Delusional father Richard Heene let the media believe his son was flying around Colorado for an hour in a homemade aircraft in a bizarre attempt to gain attention for himself and his would-be pitch for his science TV show idea. Even crazies have an inherent idea of how the media functions, though no one really thought the goofy balloon was a UFO. By sheer impressions, this is probably the top stunt of the year.

3) Skittles: A rainbow of socnet profanity

When Skittles and unleashed a pure consumer-generated content ploy to get attention, the social media pundits reacted swiftly with both praise and disdain. was re-skinned for to show its Wikipedia entry, and again to show what people were saying about the brand on Twitter. Given an inch, consumers took a mile and posted all shades of ironic comments and profanity. Did it sully the “sacred” brand? We don’t think so. It’s a 79 cent candy after all, and here we are nine months later still writing about the stunt.

4) GM’s Bob Lutz Races Bloggers

We all know the hit the Big 3 has taken in the last few years in sales, and in image. Remember how the CEOs flew to Washington in private jets to testify in 2008? Now that’s gas guzzling. So we always appreciate when the mouthy Bob Lutz does something cool. When Jalopnik took GM’s “May the Best Car Win” message literally, Lutz put the marketing rubber on the road and met the blogger on the track for a time trial. Lutz lost though showed septuagenarians can drive. Less than two months later, he lost his job when GM’s new CEO came in.

5) The Salahis crash the White House

When socialites Michaele and Tareq Salahi allegedly crashed a White House state dinner in the name of publicity, they made headlines over the slow Thanksgiving weekend. Except it was the same weekend Tiger Woods crashed too. Unlike the golfer, the couple along with their publicist Mahogany Jones handled things surprisingly well, stood their ground and punted the ball firmly back to the White House. White House social secretary Desiree Rogers and the Secret Service both drew heat for the debacle. “Salahi” is now a verb in D.C.

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Salahis’ Publicist Stares Down Congress While “Huslin N Stiletos”


In addition to the Tiger Woods car accident, or whatever it was, the other story that sizzled over the holiday weekend was the tale of how Michaele and Tareq Salahi somehow crashed a White House state dinner in hopes of securing a spot on Bravo’s upcoming “Real Housewives of D.C.”

A week later, the Virginia couple and their “huslin,” stiletto-clad, one-woman PR shop Mahogany Jones is doing a better job than the golfer’s handlers. Despite mauling the English language in her statement refuting checkbook publicity allegations (as pointed out hilariously by the Washington City Paper), Jones and the Salahis’ lawyers are staring down Representative Bennie G. Thompson, (D-MO) and the House Homeland Security Committee.

The couple say they have been more than cooperative in supplying documentation that proves their innocence, and refused to testify before the Committee today. A ton of similar stories about Jones’ statement ran in newspapers and wires, some mentioning her by name, some not.

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