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Posts Tagged ‘Margaret Thatcher’

7 Tips for Building a Better Hashtag Strategy

Hashtags aren’t just for tweeters anymore. Now that Vine and Facebook have announced “trending hashtag” features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to announce the passing of former UK prime minister Margaret Thatcher and scared a bunch of Cher fans (calm down, everyone: she’ll be playing Vegas well into the 22nd century).

It all seems very simple, but the fact that Budweiser thought this billboard was OK only two months ago shows us that hashtagging is still a little too complicated for some:

Half of the ads that aired during the last Super Bowl had hashtags, but that number should have been 100% because the strategy is no less important today than it was a year ago. And now it’s time to make some helpful suggestions!

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Guardian Names London the ‘World Capital for Reputation Laundering’

In two separate articles published today, the Guardian boils down why London has become the “world capital of reputation laundering” for regime governments:

“If you are managing a client’s reputation, whether individual, company or country, it is the Anglo-Saxon media that matters and particularly the London-based media,” said Ivo Gabara, who advises the Kazakhstan foreign ministry on press relations in London. “Coverage in the US is important but what is said out of London will determine your global reputation.”

Work ranges from damage control for leaders, to more innocuous travel PR. Portland PR, Hill & Knowlton, Marston Nicholson, Morris International, and Chime plc and its Bell Pottinger division are all named as having lucrative contracts with governments including Saudi Arabia, Rwanda, Kazakhstan, Zambia, and Sri Lanka. All have poor human rights track records. According to the piece, Omar Bashir, the president of Sudan, approached two London firms to repair his image. No takers are mentioned.

Chime/Bell Pottinger is the biggest player in the space, and is also the most unapologetic, with chairman Lord Bell, Margaret Thatcher‘s former adviser, providing a quote in each article:

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