Hashtags aren’t just for tweeters anymore. Now that Vine and Facebook have announced “trending hashtag” features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to announce the passing of former UK prime minister Margaret Thatcher and scared a bunch of Cher fans (calm down, everyone: she’ll be playing Vegas well into the 22nd century).
It all seems very simple, but the fact that Budweiser thought this billboard was OK only two months ago shows us that hashtagging is still a little too complicated for some:
— Adland (@adland) February 17, 2013
Half of the ads that aired during the last Super Bowl had hashtags, but that number should have been 100% because the strategy is no less important today than it was a year ago. And now it’s time to make some helpful suggestions!