TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Margi Booth’

M Booth Names Ketchum’s Bornstein CEO

Today New York-based firm M Booth announced that Ketchum‘s senior partner/director of global practices Dale Bornstein would replace founder Margi Booth as CEO.

Prior to this move, Booth had run the company for 25 years after founding it in 1984; her official title will now be chairman, but she plans to maintain a “hands on” approach.

Bornstein brings more than 27 years of experience at Ketchum to her new role. According to The Holmes Report, she was chosen in part for “her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students”; she and Booth will both report to CEO Tim Dyson of Next 15 Communications, which acquired the firm in 2009.

Ms. Booth says:

After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level. We need fresh thinking in an ever-changing landscape. We want to expand globally and Dale is in a perfect position to do that.

Mediabistro Course

Freelance Writing: Advanced

Freelance Writing: AdvancedGet better assignments, increase revenue, and gain exposure as a freelancer! Starting September 16, students will learn how to promote themselves as a writer on the web and social media, develop relationships with editors, boost their income, and other skills to improve their freelance careers. Register now!

PR Awards Round Up

We’re seeing lots of news about award winners. Here’s a round up for your bragging pleasure.

The Diamond and Gold SABRE Awards have been handed out. Among the winners were GM and Weber Shandwick for Excellence in PR in the C-Suite; Starbucks and Edelman for brand building; and IBM for B-to-B marketing. A list of SABRE winners is available here and here.

Read more

M Booth Unveils New Logo, Website

M Booth has a new logo (left) and a new website that includes a new look and new links to blogs, case studies, and other information. VP and creative director Andrew Rossi said in a statement, “Creative science is at the core of everything we do at M Booth. It was time that the look and feel of the M Booth brand and website match the bold, modern and creative thinking that we infuse into our client work every single day.”

And CEO Margi Booth said in a statement that “2010 was a year of tremendous growth for us” with new clients and a staff that has increased in size by 25 percent. “Our new branding matches the true creative spirit of our agency.”

M Booth is part of the Next Fifteen Communications Group. It was acquired in 2009.

After the jump, a side-by-side comparison of the new and old logos.

Read more