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Posts Tagged ‘Mark Weiner’

Guest Post: Six Things To Consider When Including Research in Your RFP Response

To stand out against the competition during the RFP process, firms are adding all sorts of services to their proposal offerings, including research. Firms are also making all kinds of promises, some that are difficult or impossible to keep.

Today’s guest post is written by Mark Weiner, CEO of PRIME Research Americas, a global research and analysis firm, and author of Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication. He looks at the role that research and evaluation can play in the RFP process and how firms can position the research services they plan to provide in their proposals.

Click through to read on.

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Talking ROI at the PRSA Conference

In case you didn’t get the tweet, PRNewser (@PRNewser) is attending the PRSA 2010 International Conference in Washington D.C., which began over the weekend.

We caught up with one of the weekend speakers at last night’s evening reception, Mark Weiner, CEO of PRIME Research. His workshop, titled “Quantifiable Objectives: The Key to Proving PR Value,” covered techniques for setting objectives and “linking objectives with results.”

Over sliders in the hotel courtyard, Weiner shared the “three forms by which PR can demonstrate and generate ROI.”

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