To stand out against the competition during the RFP process, firms are adding all sorts of services to their proposal offerings, including research. Firms are also making all kinds of promises, some that are difficult or impossible to keep.
Today’s guest post is written by Mark Weiner, CEO of PRIME Research Americas, a global research and analysis firm, and author of Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication. He looks at the role that research and evaluation can play in the RFP process and how firms can position the research services they plan to provide in their proposals.
Click through to read on.