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Posts Tagged ‘Marvel’

Marvel Strikes a Chord with Fans of Captain Marvel and Black Panther

black pantherMarvel has been riding a decade-long wave of success on the back of our never-ending desire to see people dressed in spandex and capes save the day from world-destroying baddies. But real life has always crept into even the superhero conversation: Why can’t there be more diversity in the lead characters of these stories?

Important to note: There has always been a diverse cast of characters in Marvel comics. The issue is top billing in the movies.

So no surprise that Marvel set the internet on fire when it announced that “Black Panther,” a Black character, would have his own movie, starring Chadwick Boseman, who was recently seen with a pompadour hairstyle starring in the James Brown biopic Get On Up. That will be released in November 2017.

And “Captain Marvel” aka Carol Danvers will have a film coming out July 2018. Hooray!

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers

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What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?

That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.

The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape. In an effort to bring the spokes-superhero up to date (and borrow some of Marvel’s lately-booming thunder in hopes of offsetting declining demand for products like orange juice) Florida’s orange growers commissioned the famous comic company to redesign the Captain, complete with rippling abs, his own digital comic, and even an animated trailer. Read more

Chris Pratt Reprises ‘Star Lord’ Roll to Entertain Kids at LA Hospital

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Often, it’s simple, everyday things like being able to watch a much-anticipated movie that can make all the difference for a sick child relegated to a hospital wing. Knowing this, actor Chris Pratt teamed up with Marvel and Children’s Miracle Network to bring a special showing of the summer blockbuster “Guardians of the Galaxy” to the children, families and staff at Children’s Hospital Los Angeles on Wednesday. And while the kids may have been excited about watching the film, … for what happened next.

During the screening, Pratt briefly disappeared, and then returned dressed as his character, Star Lord. Pratt spent the next few hours in full costume, handing out movie-themed toys, taking hundreds of pictures, letting the kids try on some of his gear, signing autographs for everyone who wanted one, and just generally being awesome. He also visited patients in the Bone Marrow Transplant Unit, the Children’s Center for Cancer and Blood Diseases and the Pediatric ICU, as they were not well enough to attend the screening. Read more

Marvel Continues Its Diversity Push With a Black Captain America

the falconComic book fans have had a lot to talk about this week. The latest news from Marvel is we’re going to be getting a new Captain America. Sam Wilson, aka The Falcon, will become Captain America come October. The Falcon is a black character; he was portrayed by Anthony Mackie in Captain America: The Winter Soldier. He’s the second black character to portray Captain America and one of the few black characters ever in the comics.

The news comes hot on the heels of the announcement that Thor will be a goddess. Taken together with the recent introduction of a Pakistani Muslim Ms. Marvel, Kamala Khan, and the ongoing success of Miles Morales in the Spider-Man comics, you have a diverse cast of characters that reflects a trend we’re also seeing in television entertainment.

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Marvel Targets Women With Goddess Thor

thorThe Thor that we’ve all come to know — the manly blond man throwing a hammer — has undergone quite the makeover. Marvel has announced that the god Thor is now a goddess.

“While details are scarce, we now know that this new Thor was saved by her predecessor, the former male Thor, who is no longer worthy to wield Mjolnir,” writes iO9. “The only other details we have is that this #1 issue will premiere in October under the supervision of Jason Aaron and Russell Dautermann.”

Thor is one of the “big three” characters for Marvel (the other two are Iron Man and Captain America), so this is huge for the company and for the comic book world.

The move also says a lot about how Marvel is trying to grow its audience.

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Roll Call: Edelman, ‘EW,’ and LightSquared

Edelman has appointed Steven Behm GM of the Atlanta office. He’s been with the firm for five years, building its crisis, risk, and public affairs practice in the Southeast. He’s also served as the firm’s associate director for the national crisis and risk practice.

Beth Jacobson is joining Entertainment Weekly on September 6 as senior director of PR. She was previously the PR lead for Lucky magazine and has served as PR director for Rolling Stone.

Terry Neal has joined wireless broadband company LightSquared as SVP of PR and communications. The company is facing opposition as it tries to launch a 4G wireless network. Previously, Neal was SVP and director of strategic media at Hill & Knowlton’s Washington D.C. office. [via Multichannel News]

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Old Spice Man Wants to Be Luke Cage, Superhero

Isaiah Mustafa doesn’t want to be known as the Old spice guy forever. He’d also like to be known as Luke Cage, the Marvel Comics superhero from Harlem!

A film version of the story is in the works and Mustafa has made it clear he wants to be in it. He filmed the video above to show what he can do. We believe it. But he’s got some stiff competition; Jamie Foxx and Idris Elba (Stringer Bell!) are also said to be in the running.

[via Moviefone]